COB Opticians

Over the past months, we’ve been working on the content and social strategy for Spanish opticians COB (Centro Óptico Berciano), a family-run business with 35 years of experience.

We focused on that expertise and tradition to create COB’s new website, with an emphasis on the services they provide and the exclusive products they sell. We also devised a new content strategy for COB’s social profiles – creating fresh content targeted to a younger audience and their regular clients – and in the first 2 months we increased the engagement by 60% compared to the content published by COB’s previous agency.