MINI Edinburgh City Guide

We were approached by iconic British car manufacturer MINI to create a driving route around Edinburgh, to be published in our online publication Future Positive.

We focused on some of our favourite local businesses and places in the city, and designed a driving route offering different options to enjoy a day in Edinburgh. We created all written and visual content, and also included an interactive map showing the location of all the stops in the route.

Here are some of the results we achieved:

  • Over 1,500 post impressions in the first 2 weeks
  • 130 likes and shares on Facebook
  • 43 tweets and retweets on Twitter
  • Great feedback from MINI