UGG #SummerSays

We worked with creative agency Lost Boys (Digitas LBi) on a digital campaign to promote the Spring Summer 16 collection of their client UGG.

The campaign, called #SummerSays invited the brand customers to explore summer together under the motto “Why not let your feet do the talking this season?”. Working with Lost Boys’ creative directors and following the campaign brief, we sourced interesting floors to be used as locations, produced the shoot and also photographed UGG’s SS16 products.

The final images were retouched by Lost Boys’ design team to include different summer-related messages, and were used on UGG’s website and social profiles.